Ceramica Tecla Washbasins

The brief focused on the development of a new washing basins line. The aim was to reach out to the customers seeking a simple yet elegant looking and most of all practicle bathroom sink at a reasonable cost. The collection took on clear soft forms and resulted in three new basins EDO, ELECTRA and ESPRIT. The project involved, trend and market research, various prototyping stages and consequently branding of the final products via the art direction of a product catalogue.